Zimbabwe's Mr Ugly Pageant 2015

Maison Sere, a 42-year-old unemployed man wins this year's Zimbabwe's ugliest man contest. Sere beat five other contestants and went home with the $500 prize.

The pageant was basically created to make people embrace the beauty of ugliness.

Maison Sere (winner of Zimbabwe's Mr Ugly pageant 2015)

In 2011, the Mr Ugly pageant kicked off. The pageant organizer David Machowa said it was launched because “People have always seen ugliness as something to be ashamed of,

“We are looking for natural ugliness,

“Looks are God given. We should all be proud of who we are,” he told the press.

Unlike the previous years, the organizers of this year's event said it was a tough competition with a record number of applications for the beauty pageant with a 'twist.'

Sadly, the first runner-up, William Masvinu who has held the crown since 2012 said he was robbed off the title this time around.

Though Masvinu walked away with a $100 prize, he said: "The judges were not fair, the organisers must look for new judges to start the contest afresh. I did not lose today."

In 2012, Masvinu won the $100 cash prize and a one night stay at a three-star hotel, which he cashed for food.

William Masvinu: A three time winner of the Mr Ugly pageant with his wife Alice Chabhanga who said his cheerfulness, sense of humor and kindness attracted her to him.

Creator of the pageant, David Machowa and Mr Ugly at the 2013 contest

David Machowa who hopes to expand the movement by hosting The Mr Ugly World, said facial features, confidence on stage and how the contestants answer the questions are the key criteria to winning the contest.

Freddy Mwanda and a fan. He came second during the 2013 pageant

For once we get to see something different -real people celebrating natural beauty. Nice concept!